In a recent post Seth Godin wrote: “Getting smart about naming is at the heart of marketing.” But how do you come up with a cool name for your product or service? Mike Brown answers that question in a great post on the Brainzooming Blog: Creating Cool Product Names for a New Product Idea – [...]
Category Archives: Thinking Skills
On Track with de Bono, Six Hats and Creative Thinking
Don’t know how my Dad felt about it, but when I was young I loved it when we had to stop at a railroad crossing and watch the trains go by. One time while we were waiting, Dad asked me if I knew what the sign near the track said. I said no, so he [...]
Also posted in Brilliance, Brilliant Actions, Creative Thinking Techniques, Focus, Leadership, Teamwork, The Good Doctor: Prescriptions for Better Thinking Tagged creative thinking, Edward de Bono, innovation, lateral thinking, Simplicity, Six Thinking Hats, Six Value Medals, team building, team work, The Power of Perception 1 Comment
Taking the plunge with new ideas – 7 questions for idea assessment
Hand over the money, I’m armed! If you’ve ever attended a brainstorm session you have, like me, heard the phrase: “There are no bad ideas.” And like me, you probably said to yourself: “Oh yes there are!” During a brainstorm, we shouldn’t judge ideas because judgment stifles idea generation. But once the idea generation phase [...]
Also posted in Brainstorming, Brilliant Actions, Creative Thinking Techniques Tagged brainstorm, idea assessment, idea generation, new ideas, utica bank robbery Leave a comment
Pink Slime, Leadership and Slime Balls
Barb Shelly wrote a commentary in the Kansas City Star titled: ‘Pink Slime’ A Product Of Our Cheap-Beef Economy. In that article she quotes Donald D. Stull, a cultural anthropologist at the University of Kansas, saying this about pink slime: “It is interesting to watch how framing really transforms the dialogue. It seems to [...]
Also posted in Brilliance, Brilliant Actions, Communication, Creative Thinking Techniques, Leadership, Teamwork Tagged communication, creative thinking, creativity, innovation, leaders, leadership, pink slime 1 Comment
Is brainstorming an ideas generator or a myth?…part two
Is Jonah Lehrer’s argument against brainstorming all wet? Brilliance Activator helps leaders uncork the creative power of their teams to develop products and services that delight customers, increase repeat sales, and improve their profit margins. Receive regular insights and information from Brilliance Activator by subscribing to our free newsletter.
Is brainstorming an ideas generator or a myth? – a New Yorker State of Mind
I’ve read about the brainstorm technique– work as a team and wildly ideate don’t criticize or ideas deflate. But I want to think alone, where not a white board you’ll find– I’m in a New Yorker State of Mind. (with apologies to Billy Joel) In January of 2012, Jonah Lehrer wrote an article for The [...]
The Seven Lemons of Leadership – Episode Six
“Corked Creativity,” the failure of leaders to put the creative power of their teams to productive and profitable use is the Sixth Lemon of Leadership. For over ten years the business press has published article after article about the necessity for creativity and innovation in organizations. They’re necessary not only for success but for continued [...]
The Tea Party, Leadership and Consequences
In Chapter Seven of the Lewis Carroll book, Alice’s Adventures in Wonderland, Alice invites herself to a tea party made up of the Hatter, the March Hare and the Dormouse. Even though the three sit at a large table, all huddled in one corner, they tell Alice “No room! No room!” (perhaps they thought she [...]
Also posted in Communication, Leadership, Logical Thinking and Argument, Musings 1 Comment
The NFL Players’ Strike, Argument and The Six Thinking Hats
Chuck Dymer of Brilliance Activator visited Arrowhead Stadium yesterday and had these thoughts about the NFL Players’ Strike: Brilliance Activator helps leaders uncork the creative power of their teams to develop products and services that delight customers, increase repeat sales, and improve their profit margins. Receive regular insights and information from Brilliance Activator by subscribing [...]
Idea Generation and Premature Judgment
Idea Generation takes time. Time to come up with ideas and time to shape them into something useful. Too often we fail to take the time. We forget that first ideas are raw ideas. Raw ideas seldom fit our parameters or appear as amazing breakthroughs, so we reject them. Imagine a man wants a garden [...]
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