helping organizations uncork the creative power of teams

Last month, during the week prior to November 11 (Remembrance Day in the UK; Veterans Day in the US) I watched several documentaries about World War I that included actual films taken on the battlefields. It was impossible for me to view those films without a deep sense of pathos for the soldiers in the trenches.

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Given a choice, most people traveling from Edinburgh, Scotland to London, England would choose to fly. A jet airplane is a more modern form of transportation and it’s certainly faster: 1.5 hours in the air vs. 5 hours on the rails. I chose the train.

Here’s why:

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A scrupulous person is one who pays extreme attention to detail. When I was in high school, I was taught the word scrupulous came from the Latin word scrupulus, a small rough stone or pebble. When we have a pebble stuck in our shoe, it’s difficult not to pay attention to it. We become fixated on that small detail.

Unfortunately, scrupulous customer service, service where every detail is attended to, is a rarity. Many companies attempt to be scrupulous about their service but too often a tiny detail is missed. Then it’s the customer who becomes scrupulous – bothered by a minor detail overlooked by the company.

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On a morning walk, I noticed two similar bumper stickers. The bumper sticker on the top appeared just four parked cars ahead of the bumper sticker on the bottom. The fact that both bumper stickers were black, gold and white was not, in my opinion, a coincidence.

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Few businesses do what they do as well as Meers Advertising, a stellar and fast growing agency based in Kansas City.

Advertising agencies are under significant pressure today due to mobile computing, social media and better informed and more demanding clients. Rather than “ride out the storm,” Meers decided to host a panel discussion on the topic CreativEvolution.  The topic encompassed what Meers and other Kansas City’s agencies are doing, or could do, to lead the trends in advertising.

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Before we delve into the topic of how to be a charismatic leader, think about this for just a moment: why do you want to be a charismatic leader? Serious question – please write down your answer before reading further.

Okay. You’ve decided why you want to be a charismatic leader. Now let’s consider how to be one… Continue reading…