The main purpose of business, according to business guru Peter Drucker, is to get and keep customers. How do we get and keep customers? By delivering products and services that provide value.
The third Lemon of Leadership occurs when our customers question the value of our goods and services. And the fourth Lemon of Leadership occurs when we take our customers for granted and deliver our goods and services in a dismal fashion.
When either of these Lemons appear, our company or organization is on a steep slope to rapid failure.
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